Gifting is a form of communication. Whether personal or business, a gift can tell the recipient what you think of them, how important and appreciated he or she is or even your perception of them.
When you give a gift without putting time and effort into making the right selection for the person receiving the gift, it can give the impression of giving a thoughtless gift.
Personal Gifting:
The biggest mistake in gifting is giving the recipient something you like and not thinking about what they would like. Just because you feel someone should love chocolate-covered espresso beans because you do, or buying your friend (who you’ve only seen in a suit when he attended a funeral) a sports coat because you liked it, doesn’t mean they will.
If you go as far as thinking of someone to give a gift to, go a step further and consider them when you are purchasing the gift. And yes, you can put you own personal spin on the gift, however never forget the recipient entirely.
Business Gifting: [Read more…] about The Communication of Gifting
