Corporate gifting can sometimes get a bad rap for being too “corporate.” When giving gifts at events such as conferences, meetings or welcoming out of town guests to your company, these gifts should send a message of thoughtfulness and value.
Below I share five tips for creating memorable corporate gifts that will leave your recipients with a great lasting impression.
#1 Write a personal welcome note
Use creative thinking when writing the letter. It’s easy to use “corporate” speech, so instead, allow the letter to represent a thoughtful note you would enjoy reading personally. Keep in mind, even though the event is business, your guest will most likely view it as entertaining and fun; outside their normal day to day work routine. Don’t forget along with the meeting or conference itinerary, to supply helpful information to your guests such as nearby restaurants and local attractions.
#2 Coordinate gifts to complement event
Making sure the style of the event shines through into the gifting process is our number one goal. By paying attention to every detail in the gift process, allows the guests attending the event to understand what to expect.
#3 Consider your audience
The hardest part of choosing what to give at an event is choosing something that appeals to both male and female. We recommend unisex items, which means each recipient will be able to enjoy the same thing. Unisex gifting makes the welcoming process go quickly and smoothly.
#4 Make it FUNctional
Functional is a word that’s often used in corporate settings when it comes to meetings and conferences. However, your guests want to experience a little fun too! Mix functional and fun together in the welcome gifts, like pairing a simple water bottle with local fun, artisan chocolates or nuts. These small gestures are noticed and greatly appreciated by your guests. Incorporating local items into your gifts gives your out of town guests a sample of what your great city has to offer.
#5 Make it memorable
I have a client who says she spoils her guests who attend her conferences and I think she’s on to something great. You don’t have to break the conference or meeting budget to make your guest feel welcomed and appreciated. So spoil your guest by adding thoughtful touches to your gifts, and they will surely remember your event and want to attend again.
