As a business owner your clients are your most important assets. Keeping clients coming back whether by giving you a referral or a second purchase should be a permanent marketing strategy of yours. Statistics show the cost of finding new clients is five times the cost of retaining your existing clients. Simply said…a satisfied customer is the foundation of your business.
Here are 3 effective ways to keep your business top of mind with your clients.
#1 Provide Exceptional Customer Service
Client satisfaction is your most powerful tool and is the least expensive. No matter what you are selling, nothing will produce loyalty quicker than a satisfied client. A happy client is your best marketing mouthpiece. They will share their experience with their friends, family and co-workers whether good or bad. When concentrating on the longevity of the relationship, remember to plant the seed of value and appreciation, which in return will produce a healthy, long-lasting relationship. It takes an investment of your time, patience and money to build a rewarding relationship with your clients, however it is the most effective investment you will make for your business.
#2 Set Yourself Apart From the Competition [Read more…] about 3 Ways to Stay Top of Mind With Your Clients